Smart Christmas
Solutions
Also known as SCS. Industry reporting identifies Rosenzweig as a former founder and CEO. Associated with consumer goods and seasonal retail activity.
SCS / Consumer goodsAN EDITORIAL CAREER PROFILE · TOYS & LICENSING
BUILDING
BRANDS BEYOND
THE SCREEN.
Exploring the international career of Josue Rosenzweig — from toy industry ventures and manufacturing networks to master toy licences for some of children's entertainment's best-known properties.
GLOBAL LICENSING ✦
TOYS + ENTERTAINMENT
CREATING CONNECTIONS ↗
CONSUMER PRODUCTSBRAND LICENSINGGLOBAL DISTRIBUTIONENTERTAINMENT IP
01 / The profile
A CAREER AT THE INTERSECTION OF PLAY & BUSINESS.
Josue Rosenzweig is an international toy-industry executive associated with Hasbro, Toy Plus, Smart Christmas Solutions and United Smile. Public licensing announcements describe his background as a former Hasbro executive and joint-venture partner, and identify his previous leadership of Toy Plus and SCS.
His documented work spans master toy licensing, commercial development, distribution partnerships and the adaptation of animated intellectual properties into figures, plush, playsets and other consumer products.
This site is an independent, source-led professional overview, not an official personal website or an endorsement by the companies mentioned.
✦ Inspired by the playful world of United Smile
Gigantosaurus — master toy partnership announced in 2022. Artwork: Licensing International.
At a glance ✳
SectorToys, licensing & entertainment
Current companyUnited Smile
Prior companiesToy Plus · SCS
Reported backgroundHasbro executive / JV partner
Core expertiseMaster toy licences & distribution
Market focusInternational
02 / Career foundationsTHE BUSINESSES
THE BUSINESSES
BEHIND THE JOURNEY.
A progression through retail supply chains, licensing programmes and independently operated toy ventures.
Smart Christmas
Toy Plus
(Far East)
Rosenzweig served as president of Toy Plus and was named in 2019 reporting on the MiniMecs master toy licence with Ferly and APC Kids.
Toy licensing / PartnershipsUnited
Smile
An international boutique toy company with announced master toy partnerships for True and the Rainbow Kingdom, Gigantosaurus, Momolu & Friends and more.
Global master toy programmes03 / Selected licensing workTHE IP
THE IP
PORTFOLIO.
Selected publicly reported deals involving Toy Plus and United Smile. Cards refer to announced agreements, not necessarily confirmed retail sales or current licence status.
TRUE & THERAINBOW
KINGDOM ✨
True and the Rainbow Kingdom
Announced exclusive master toy partnership with Guru Studio, covering a planned range of figures, plush, vehicles and playsets.
Read announcement ↗GIGANTOSAURUS 🦕
Gigantosaurus
Selected by Cyber Group Studios as worldwide master toy licensee. A separate 2023 announcement named Jay@Play as US distributor.
Read announcement ↗MOMOLU
& FRIENDS 🌈
& FRIENDS 🌈
Momolu & Friends
Ferly appointed United Smile as master toy licensee for a planned assortment spanning arts and crafts, plush, figures and playsets.
Read announcement ↗
GUMMIBÄR& FRIENDS 🟢
Gummibär & Friends
Toonz Media Group and Gummybear International named United Smile worldwide master toy licensee for the character franchise.
Read announcement ↗MINI
MECS ⚙
MECS ⚙
MiniMecs
Toy Plus entered a master toy agreement with Ferly and APC Kids for a proposed toy range linked to the CGI comedy-adventure property.
Read announcement ↗
ZOONICORN☁
Zoonicorn
Announced toy licensing activity and a distribution arrangement with Jay@Play for the US market.
Read announcement ↗
KID-E-CATSKid-E-Cats
Toy Plus was appointed global master toy partner for the popular preschool series.
Discover the partnership ↗Authentic toy photographyTHE PRODUCTS
True & the Rainbow KingdomCollectible toy assortment
True’s Mushroom HousePlayset and accessories
True & FriendsPlush and character toys
True plush toysPlush collection
True retail activationCostumed character at toy retailGigantosaurusAnimated franchise artworkKid-E-CatsPreschool animation propertyZoonicornCG animated brand artworkGummibär & FriendsCharacter figures
Harlem GlobetrottersCollectible bobblehead presentation
True & the Rainbow KingdomPromotional creative
True & BartlebyCharacter artwork
THE PRODUCTS
BEHIND THE BRANDS.
A curated visual gallery of supplied toy photography, collectibles, licensing artwork and brand activations. Product images and promotional artwork are labelled separately.
True & the Rainbow KingdomCollectible toy assortmentTrue’s Mushroom HousePlayset and accessoriesTrue & FriendsPlush and character toysTrue plush toysPlush collectionTrue retail activationCostumed character at toy retailGigantosaurusAnimated franchise artworkKid-E-CatsPreschool animation propertyZoonicornCG animated brand artworkGummibär & FriendsCharacter figuresHarlem GlobetrottersCollectible bobblehead presentationTrue & the Rainbow KingdomPromotional creativeTrue & BartlebyCharacter artwork04 / Selected milestonesA TIMELINE
A TIMELINE
OF DEALS & DEVELOPMENT.
Pre-2020
Corporate and entrepreneurial background
Trade reporting describes Rosenzweig as a former Hasbro executive and joint-venture partner and a previous founder and CEO of Toy Plus and SCS. Exact Hasbro appointment dates and contractual structures are not publicly established by the sources reviewed.
2019
Toy Plus announces MiniMecs agreement
Ferly and APC Kids announce Toy Plus as their master toy partner for MiniMecs, with Rosenzweig identified as president of Toy Plus.
2020
United Smile launches
Trade reporting identifies 2020 as United Smile's launch year.
2021
Two notable preschool licensing announcements
United Smile is selected for True and the Rainbow Kingdom and Momolu & Friends toy programmes.
2022
Gigantosaurus worldwide master toy agreement
Cyber Group Studios names United Smile as a worldwide master toy licensee for Gigantosaurus.
2023
US distribution partnerships
Jay@Play is named in distribution arrangements involving Zoonicorn and Gigantosaurus toy ranges.
2025
Gummibär franchise partnership
Toonz Media Group and Gummybear International announce United Smile as worldwide master toy licensee.
INDUSTRY PERSPECTIVE / EDITORIAL ANALYSISFROM CONTENT
FROM CONTENT
TO CONSUMER
PRODUCTS.
The recurring commercial approach across these partnerships links screen-based entertainment IP to physical play through licensing, product development and distribution. This is an editorial interpretation of the reported agreements, not a quotation from Rosenzweig.
01 Secure or develop brand licensing rights
02 Translate stories and characters into products
03 Partner with manufacturing and retail networks
04 Extend entertainment franchises into play
05 / Verification & further readingTHE SOURCES
THE SOURCES
BEHIND THE STORY.
Independent trade announcements and company publications used to verify the profile. Open each reference for the full context.
United Smile leadership and Hasbro backgroundaNb Media · 2021↗
Toy Plus, Ferly and APC Kids / MiniMecsSeñal News · 2019↗
Momolu & Friends master toy announcementLicense Global · 2021↗
Gigantosaurus licensing announcementSeñal News · 2022↗
Zoonicorn US distribution dealThe Toy Book · 2023↗
Gummibär master toy announcementThe Licensing Letter · 2025↗
Editorial verification note. The supplied research contained several additional claims that have not been presented here as established facts: a specific Disney Latin America / Toy Story distribution agreement involving Rosenzweig, detailed Hasbro joint-venture contracts, and the financial terms of a proposed Cyber Group Studios acquisition. They require primary documentary confirmation. Company licensing announcements demonstrate announced rights or partnerships, not by themselves completed launches, revenues or sell-through figures. This independently prepared profile is not affiliated with or approved by Josue Rosenzweig, Hasbro, Disney or the other named organisations.
Imagery is displayed from third-party publishing sources for illustration. Rights remain with their respective owners. Some external images require an internet connection and may not display if publishers restrict embedding. United Smile logo and selected product imagery are loaded from the official United Smile website; image rights remain with their respective owners.